These programs were designed to protect and educate NFL players of possible violation or any area of unfair play. In the midst of these programs, he discovered that there are four critical factors that a Player Agent must possess:
Danny Bradley and The Sports Group is at the top of the class in these four areas of interest and importance. We believe in client service integrity and a collective effort to utilize and access other service providers outside our own scope in order to develop and deliver comprehensive solutions to many of the problems and struggles faced by today’s professional athletes. We work diligently to satisfy the needs and aspirations of each of our clients individually to ensure we achieve their desired results. With The Sports Group, the athlete is our primary focus and the top priority. We have teamed up with one of the nation’s top accounting firms as our financial service provider. We feel that by merging the expertise of various service providers to meet the needs of our clients creates a unique service model that exclusively benefits each of our professional athletes. This effort signifies the kind of consolidation that results in client service integrity. When merging, we look for service providers with relative experience to match the needs of our athletes. Our career and concierge services, multi-media service providers, and those provided by our financial service partners, undoubtedly make The Sports Group the ideal solution for athletes looking to succeed in this complex and competitive business of professional sports. Find out about us by clicking the links below:
Experience The Credibility Factor Services Resources Marketing Services Marketing Approach Our Efforts Include Career Services Financial Services Concierge Services Danny Bradley, President and CEO of The Sports Group has 15 years of experience in professional sports as a player, in management, and as a marketing advisor and agent to professional athletes. Danny has been on the provider end of services to more than 150 athletes during his tenure with the Dallas Cowboys and as an independent marketing agent and negotiator for athletes in the three major sports. Danny headed up programs, while with the Cowboys, which focused on creating life after sports for players such as Internship Programs, Continuing Education, and Financial Advisory. These programs required that Danny become well versed with today’s NFL salary cap, player benefits, and the free agency system. They also allowed him the opportunity to work closely with Dr. Lem Burnham who served ten years with the NFL Management Council – the organization that within the league headquarters negotiated the most efficient Collective Bargaining Agreement between players and owners to date. Danny has also created marketing packages and programs that lureed some of the most celebrated professional athletes to use his services. Players such as All-Pro Safety Darren Woodson – Dallas Cowboys, Super Bowl XXX MVP Larry Brown – Dallas Cowboys, All-Pro Running Back Curtis Martin – New York Jets, James McKnight – Miami Dolphins, NBA World Champion Corliss Williamson – Detroit Pistons, Aaron Brooks – New Orleans Saints, MLB All-Star Raphael Palmiero – Texas Rangers, and many others. He also negotiated one of the largest endorsement packages for NBA All-Star Scottie Pippen with Excel Communications, a $2.5 Billion telecom company.This Sports Group executive is more than equipped to manage the everyday affairs of athletes in today’s market. The Credibility Factor
Services: The Sports Group is a full-service sports management and marketing company. Danny Bradley and his associates represent the finest group of service providers available in the country. With The Sports Group, an athlete’s dreams can be realized by teaming up with a progressive sports management company dedicated to the athlete. We have extensive capabilities and resources to assist athletes in areas of contract negotiation and evaluation, marketing and product endorsements, and licensing and merchandising. Our media relations and image enhancing service partner is an Emmy Award winning radio and television production consultant with American Broadcast Company (ABC); our financial service partner is regarded as one of the top accounting firms in the country for tax planning and preparation, insurance consulting, estate planning, wills and trusts, retirement planning, wealth planning, and career counseling. This depth and versatility combined with our knowledge and experience enables us to maximize opportunities for athletes, which distinguishes The Sports Group from the rest of the best. Resources: Our sports marketing associates located in Dallas, New Orleans, Miami, New Jersey, and Washington, DC enable us to serve and pursue marketing and endorsement opportunities for the athletes on a national level. In addition, we provide a host of other resources to enhance the athlete’s professional development on and off the field. Danny Bradley is one of the leading performance enhancement professionals in the industry and can help athletes improve in many of the social and mental skill areas that are vital for a high level of achievement in sports. But we also network with other performance enhancement organizations and professionals to help athletes reach their performance goals in all areas of interest. At The Sports Group, our philosophy is to provide effective representation to our clients far beyond successful negotiation of a player’s contract. We sincerely care about our athletes and are committed to serving their needs both on and off the field of play. The Sports Group ensures that our athletes achieve their goals, maintain a high profile presence in the business community, save and invest their money wisely, and pursue educational interests throughout their playing careers so that they can successfully make the transition to a legitimate “life after sports”. We emphasize, develop, and establish close relationships with our athletes through personal attention and bonding. We provide each athlete we represent with a combination of experience, professionalism, industry insight, and personal support reflected in our commitment to excellence. Marketing Services: The Sports Group has full-service marketing and public relations capabilities and the ability to market on a national level while maintaining intimacy with our clients. We are committed to marketing our athletes to obtain various endorsement opportunities. While many marketing campaigns have a national focus, we see the importance of local and regional endorsements to give the athlete important, additional exposure in the market where he plays. All of our athletes will be exposed to a broad range of endorsements and marketing opportunities, which include:
Marketing Approach: We offer a diverse blend of marketing, public relations, and business experience. We practice researching, promoting, and implementing endorsements, events and programs that produce results based on the athlete’s objectives. We offer a full range of services with specific expertise in many areas including:
Our Efforts Include:
We offer the right blend of appropriate services backed by superior customer service and service integrity. With office locations in Dallas and Washington, DC, coupled with the unique experiences and backgrounds of our staff, we have created a virtual center of excellence for servicing today’s professional athletes and their family needs. Career Services: There is a lot more to having a successful career as a professional athlete than what you actually do on the court and playing field. We provide services that are specifically designed to help professional athletes achieve success in multiple areas. We negotiate your player contract, but we don’t stop there. We do a whole lot more to help professional athletes have a successful career. Contract Negotiation:
Financial Services: The financial services go far beyond the ordinary task of just advising our athletes to save and invest their money wisely. We have created the perfect scenario and awareness program for all of our athletes to gain the financial empowerment they deserve. Concierge Services: As a professional athlete, it can be easy to forget how important and significant the little things can be in life. There is a tendency to take for granted many of the daily custodial concerns that are essential to one’s career. Well…we’ll take care of that for you too. Our Concierge Services Include:
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