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Danny’s road to success started during his years playing quarterback and the University of Oklahoma from 1981 – 1984. Playing under and being mentored by Coach Barry Switzer and Offensive Coordinator's Galen Hall and Mack Brown has had a profound impact on Danny’s life and set him on the right path for the adventure he was about to endure. After leading the Sooners to the Orange Bowl and a shot at the NCAA National Championship in 1984, Danny was drafted by the Los Angeles Rams to play in the NFL. During his brief NFL career, he played with the LA Rams and the Detroit Lions.

Upon his leaving the Dallas Cowboys, Danny became one of the most successful marketing agents in the country. His company, The Sports Group, became well known for its ability to negotiate, create, and implement marketing programs that benefited both the athlete and the endorsement companies. His passion for helping others become financially successful was apparent. As Executive Senior Director with Excel Communications, a $2.5 billion, publicly held company, he structured, negotiated, and implemented a marketing contract for NBA superstar Scottie Pippen equaling one of the largest in telecom history. He also sat on the Board of Directors of Maximum Benefits Company (MBC), a national marketing company where a host of other marketing contracts were negotiated for NFL, NBA, and MLB players.

Some of his many accomplishments also include Super Bowl XXX Champion – Dallas Cowboys 1995 (Player Development Director), Western Divisional Champion – Los Angeles Rams 1985, Big 8 Conference MVP / Offensive Player of the Year 1984, ABC & CBS Chevrolet Player of the Game Awards 1983-84 (University of Oklahoma), several Bowl appearances including 1985 Orange Bowl, 1985 Japan Bowl (College All-Star Game), 1983 Fiesta Bowl, and 1982 Sun Bowl. He was also an Arkansas High School All-American in 1980 and the states All-Star Game MVP in 1981.

Danny is a Certified Player Agent and contract advisor with the NFL Players Association, and has several years of experience managing the affairs of professional athletes. He has everything needed to provide The Sports Group’s clients the best representation in all areas of their lives – professional sports career, financial planning, family affairs, and life after sports. From the from the NFL locker room to the NFL boardroom, Danny’s distinct experience separates him from the rest of the pack. He is simply the ideal representation for the professional athlete.

Danny Bradley and The Sports Group – home of the TOTAL athlete.

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From Anderson, South Carolina, Dan Palmer received his undergraduate degree from the U.S. Air Force Academy. As a senior offensive tackle, he helped lead the team to the school’s second Western Athletic Conference Football Championship. Receiving his commission as an Air Force officer, he remained behind as the Assistant Offensive Line Coach and Math Instructor at the Academy. He helped groom players that would later be integral in winning the school’s third conference championship and achieving a “Top Ten” ranking. While serving as a Public Affairs Officer for the Air Force Space Command and Sports Writer for the base newspaper the Space Observer, he was given special consideration and invited to the NFL Combine. The San Diego Chargers in the 1997 NFL Draft picked him. He later split time with the Chicago Bears and the Miami Dolphins. Upon retiring from the NFL, he joined the U.S. Air Force Reserves as a Liaison Officer. In this capacity, he has helped many students realize their dream of attending the Air Force Academy or Air Force ROTC. Being accustomed to the rigors of competition, he sought a career with the largest and most successful pharmaceutical company, Pfizer. The skills in marketing and business procurement taught at Pfizer University are considered the best in the industry. The Sports Group’s clients can rest easy knowing that the assemblage of Dan’s experiences and drive for success will be entirely at their disposal. Yet another member of our staff that has not only made the sometimes difficult transition from professional sports to the business world, but has dedicated himself to helping others do the same. Dan too is a licensed NFLPA Certified Contract Advisor and is a vital asset to the business development of The Sports Group.

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