All members of The Sports Group staff are dedicated to our client’s success!

 Click on the name below
for a profile of our staff members.

Danny Bradley President and CEO Danny’s road to success started during his years playing quarterback and the University of Oklahoma from 1981 – 1984. Playing under and being mentored by Coach Barry Switzer and Offensive Coordinator Coach Mack Brown has had a profound impact on Danny’s life and set him on the right path for the adventure he was about to endure. After leading the Sooners to the Orange Bowl and a shot at the NCAA National Championship in 1984, Danny was drafted by the Los Angeles Rams to play in the NFL. During his 4 year NFL career, he played with the LA Rams and the Detroit Lions.

Upon his leaving the Dallas Cowboys, Danny became one of the most successful marketing agents in the country. His company, The Sports Group, became well known for its ability to negotiate, create, and implement marketing programs that benefited both the athlete and the endorsement companies. His passion for helping others become financially successful was apparent. As Executive Senior Director with Excel Communications, a $2.5 billion, publicly held company, he structured, negotiated, and implemented a marketing contract for NBA superstar Scottie Pippen equaling one of the largest in telecom history. He also sat on the Board of Directors of Maximum Benefits Company (MBC), a national marketing company where a host of other marketing contracts were negotiated for NFL, NBA, and MLB players.

Some of his many accomplishments also include Super Bowl XXX Champion – Dallas Cowboys 1995 (Player Development Director), Western Divisional Champion – Los Angeles Rams 1985, Big 8 Conference MVP / Offensive Player of the Year 1984, 2 nd Team All-American 1984 (University of Oklahoma), ABC & CBS Chevrolet Player of the Game Awards 1983-84 (University of Oklahoma), several Bowl appearances including 1985 Orange Bowl, 1985 Japan Bowl (College All-Star Game), 1983 Fiesta Bowl, and 1982 Sun Bowl. He was also an Arkansas High School All-American in 1980.

Danny is a Certified Player Agent and contract advisor with the NFL Players Association, and has several years of experience managing the affairs of professional athletes. He has everything needed to provide The Sports Group’s clients the best representation in all areas of their lives – professional sports career, financial planning, family affairs, and life after sports. From the from the NFL locker room to the NFL boardroom, Danny’s distinct experience separates him from the rest of the pack. He is simply ideal representation for the professional athlete.

Danny Bradley and The Sports Group – home of the TOTAL athlete.

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David Shill, CA, CPA, Financial Services Partner

David is an expert in providing wealth management services with nearly two decades of experience as a financial planner.  His post graduate degrees in Commerce and Accounting and a Certified Financial Planner (CFP) earned in South Africa, have given him the knowledge he needs to excel in wealth management.  He specializes in retirement and estate planning as well as the complexities of asset allocation and risk analysis.  He is also licensed in life and health insurance, and securities. 

David's extensive knowledge and in depth experience in working with high net worth individuals makes him a perfect partner of The Sports Group.  David fully understands the financial needs, concerns, and desires of our clients and has a keen knack for simplifying what can sometimes seem complicated in the area of wealth management.  He also realizes that all family and financial circumstances are subject to change.  He is committed to being prepared and proactive to meet both the long term and immediate needs of our clients.

Natalie McKeever, Vice President of Administration and Operations

From the rocky mountains of Denver, Colorado, Natalie found her home in Dallas/Ft. Worth after completing her undergraduate degree. She has a natural attention to detail and organization which is why she’s perfect for keeping the operations of The Sports Group up to NFL and NCAA standards and regulations. She became educated in many aspects of business while obtaining her MBA but has honed those skills while working as a Business Analyst for companies like IBM, Greyhound Lines, and Levi Strauss. Natalie has also held a position with 1st Global, one of the largest financial services companies in the country. There she became adept in the area of financial services and financial planning, therefore also serves as liason with The Sports Group’s financial services partners. Although a behind the scenes person, The Sports Group continues to progress in sports management because of Natalie’s ability to multi-task on a daily basis and work closely with the schedules of the clients, ensuring they meet all of the NFL and NCAA regulations in a timely manner.

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Dan Palmer, Vice President of Business Development

From Anderson, South Carolina, Dan Palmer received his undergraduate degree from the U.S. Air Force Academy. As a senior offensive tackle, he helped lead the team to the school’s second Western Athletic Conference Football Championship. Receiving his commission as an Air Force officer, he remained behind as the Assistant Offensive Line Coach and Math Instructor at the Academy. He helped groom players that would later be integral in winning the school’s third conference championship and achieving a “Top Ten” ranking. While serving as a Public Affairs Officer for the Air Force Space Command and Sports Writer for the base newspaper the Space Observer, he was given special consideration and invited to the NFL Combine. The San Diego Chargers in the 1997 NFL Draft picked him. He later split time with the Chicago Bears and the Miami Dolphins. Upon retiring from the NFL, he joined the U.S. Air Force Reserves as a Liaison Officer. In this capacity, he has helped many students realize their dream of attending the Air Force Academy or Air Force ROTC. Being accustomed to the rigors of competition, he sought a career with the largest and most successful pharmaceutical company, Pfizer. The skills in marketing and business procurement taught at Pfizer University are considered the best in the industry. The Sports Group’s clients can rest easy knowing that the assemblage of Dan’s experiences and drive for success will be entirely at their disposal. Yet another member of our staff that has not only made the sometimes difficult transition from professional sports to the business world, but has dedicated himself to helping others do the same. Dan too is a licensed NFLPA Certified Contract Advisor and is a vital asset to the business development of The Sports Group.

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